THE FIRST EVER INDO-CANADIAN VIRTUAL ROCK CONCERT TO PAY TRIBUTE TO ALL ROCK LEGENDS

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Popular Indian Rock Artist, Atul Ahuja, who wrote and sang the title track for the famed Bollywood movie, Sky is Pink, and his band is all set to collaborate with Canadian artists for Canin Cultural Council’s inaugural Rock concert, a tribute to the legends.

Canin Cultural Council in partnership with Artists and Artisans Development and Network present A Tribute to Rock Legends – a virtual rock concert collaboration between Canadian and Indian rock artists. The concert will pay tribute to some of the greatest rock legends of all times and will have renditions of popular numbers such as Stairway to Heaven by Led Zeppelin and Sweet Child O’ Mine by Guns and Roses.

The concert, a brainchild of Canin Cultural Council’s President Khalid Sayed, will help raise funds to support Canadian artists reeling from the effects of festivals, events and gigs being cancelled in 2020 summer as a result of the Corona Virus pandemic.

Talking about his vision, Sayed said: “This is especially a very difficult time for Canadian emerging artists. With festivals and gigs being called off, many are finding it difficult to make ends meet. And what’s worse is a large section of these artists are ineligible for the benefits that are being generously offered by the Canadian Government.

“This is our humble effort to help these emerging artists continue to create and monetize meaningful works of art during these challenging times.”

The concert hosted to raise funds to support Canadian artists during these challenging times will be free and available to view through Facebook Live and replay available on YouTube. Viewers however will be requested to donate generously to the cause.

“As artists is a huge change for us,” says Atul Ahuja, Rock artist, singer, and songwriter, who’s been featured in iconic rock magazines such as Rolling Stone. “We’re seeing a summer with limited to no public performance. Initiatives like SOCA and concerts like A Tribute to Rock Legends in support of SOCA are the need of the hour.”

The concert is being presented in partnership with Artists and Artisans Development and Network.

“Artists have, since time immemorial, through their works of art given perspective to our lives. They’ve made us laugh, cry, given us hope and belief,” says Shirin Mandani, President of Artists and Artisans Development and Network.  “During these extremely challenging times, it is our responsibility to stand with our artist community and tell them that they are not alone.”

All funds raised from the concert will go towards supporting SOCA – Support Our Canadian Artist initiative that aims to help the new and emerging Canadian artists affected by festivals, gigs and event cancellations due to COVID-19. For more information about this initiative, please visit www.socacanada.ca